‘Marketing Management’ 15th Edition by Philip T Kotler, K.L. Keller: Book Review on “The Blog of Giovanni Volpe”.

1 Dicembre 2015 di Giovanni Volpe

marketing-management-15th-edition-by-philip-kotler-book-review“Marketing Management” 15th Edition by Philip T Kotler, Kevin Lane Keller, is one of the best marketing books on the market.

This book on marketing, “Marketing Management” 15th Edition by Philip T Kotler, Kevin Lane Keller, is among my favorites, and is in plain sight in my personal library.

“Marketing Management (15th Edition)”15th Edition by Philip T Kotler, Kevin Lane Keller, is a marketing book, highly recommended, to know in depth this important matter, for college students, master,… for managers, management consultants,… for entrepreneurs.

This book on marketing, “Marketing Management” 15th Edition by Philip T Kotler, Kevin Lane Keller, is a good book for studying basics of marketing, with a comprehensive text, the contents are of quality, useful, and well written.

By the way, this excellent book on marketing, “Marketing Management” 15th Edition by Philip T Kotler, Kevin Lane Keller, teaches you how to create customer value and engagement.

Specifically, it is to highlight the fact that the two authors, Philip Kotler and Kevin Lane Keller, in this excellent book on marketing, “Marketing Management” 15th Edition, present new innovative important marketing information.

In this new edition of the book, “Marketing Management” 15th Edition by Philip T Kotler, Kevin Lane Keller, there are also stories, with real business examples, how companies use new digital technologies to maximize customer engagement,…

Product Details / “Marketing Management” 15th Edition by Philip T Kotler, Kevin Lane Keller,:

  • Series: Marketing Management
  • Hardcover: 832 pages
  • Publisher: Prentice Hall; 15 edition (January 9, 2015)
  • Language: English
  • ISBN-10: 0133856461
  • ISBN-13: 978-0133856460

The best investment possible is on education, with the consequent future economic benefits, in addition to the personal culture.

Read very good books on marketing,… allows you to acquire the skills required by the labour market,… as well, to undertake business projects.

For information (and to buy), this U.S.A. version, “Marketing Management (15th Edition)” by Philip T Kotler, Kevin Lane Keller, has exactly the same text, as the Global edition.

About the Authors:

> Philip Kotler, is one of the world’s leading authorities on marketing.
He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University,… Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction.
His Strategic Marketing for Nonprofit Organizations, seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books …

> Kevin Lane Keller, is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College,…
Previously, Professor Keller was on the faculty at Stanford University,… where he also served as the head of the marketing group,…

Recommended books, … for students, graduates, graduates, … for entrepreneurs, managers, management consultants, technicians, teachers, … youth, women and men of all ages, to undertake on their own, to find work, by specialty, for training, for culture, hobbies, from “Il Blog di Giovanni Volpe” blog at work, coursework, book reviews, products and services. www.giovannivolpe.it (for more information and to buy online, on one of the best, safest, most reliable websites in the world, present in the U.S.A., U.K., Germany, France, Italy, … with the security of payments, by credit card,… guarantees, for example, to return the product, large selection, free shipping option, for example, for purchases over $… or €19, with reviews from other buyers and prices) follow the link :

To buy in the U.S.A.:

  • “Marketing Management (15th Edition)” 15th Edition
    by Philip T Kotler, Kevin Lane Keller

 

> Other Recommended Products (The best eBook reader):

  • All-New Kindle Paperwhite, 6″ High-Resolution Display (300 ppi) with Built-in Light, Wi-Fi – Includes Special Offers

 

Image source: amazon.com

 

To buy in the U.K::

  • “Marketing Management” – Paperback – by Philip Kotler, Kevin Lane Keller 

 

> Other Recommended Products (The best eBook reader):

  • All-New Kindle Paperwhite, 6″ High Resolution Display (300 ppi) with Built-in Light, Wi-Fi – Includes Special Offers

 

To buy in Italy:

 

Other Recommended Products (The best eBook reader):

  • New Kindle Paperwhite, 6 “screen resolution (300 ppi) with integrated light, Wi-Fi-With special offers

 

> Other useful readings, which could be of interest pertaining to, Professions,… Courses, reviews of Books,… and tips for Buying:

  1. Contemporary Strategy Analysis’: Text and Cases 8th Edition by Robert M. Grant. Book Review on “The Blog of Giovanni Volpe”.
  2. Humans of New York: Stories’ Hardcover by Brandon Stanton. Book Review on “The Blog of Giovanni Volpe”.
  3. Adele: 25 – CD Format: Audio CD. Review on “The Blog of Giovanni Volpe”.
  4. Timberland Men’s 6″ Premium Boot: Review on “The Blog of Giovanni Volpe”.

 

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